Panda is not all about content.
Since Panda came about and kung fu kicked everyone’s poor quality websites down the search results, all people are shouting is that ‘content is king’. No, not true. You, the person handling the overall SEO campaign, is king. The content is just part of the overall picture and really, producing quality content from the point you took over the project should have been your objective, regardless of what Google are doing. It’s basic common sense. With the focus on recent months having shifted across to blogger outreach and spending time writing high quality articles, it’s easy to start overlooking those essential on-page factors. Don’t do it. You can have the best quality content in the world but you’ll be letting your site down if you don’t pay attention to the very basic on page factors which should be working in harmony with your off site link building.
The significance of some of the factors listed below is up for debate. I’m not saying they will dramatically improve your search rankings. But they will certainly not have an adverse affect. The true extent of these on-page search engine optimisation techniques can only be found when you’re testing, but if they are just minor tweaks that can be made to enhance the SEO of your site, then start doing them today! [Read more…] about Don’t Overlook These 5 SEO On-Page Factors