An article marketing campaign is useful when you’re trying to provide information about a business, increase sales and gain traffic to your website. When people search for information on the internet, they usually type in a keyword that relates to what they are looking for. Their search engines then take them a “search results” page where links to information on the subject they requested are displayed. The information they choose to read is usually in the form of an article.
People Want Facts
The entire point of writing an article is to provide information. Opinion and fact are two completely different things. Yes, people love an article with personality, but too much is simply a waste of time for the reader. Know what you are writing about and provide as many legitimate, verifiable facts as possible.
Articles Should be Readable
Take the time after you’ve written your articles to proofread them. If an article contains an abundance of misspellings and punctuation errors, it takes away from the quality of the article. Most of the time, article directories will display the name of the author. Because your name is displayed, people will not want to read your articles because they will know that your articles are of poor quality. This gives you a bad reputation as an author. It’s best to proofread your articles before submitting them. Knowing what type of tone to write your articles in also helps. Avoid switching up the tone too much in your articles. Decide whether you want to create content in a conversational or informational tone.
Hire a Qualified Writer
Not everyone is an expert at writing their own articles. Some people simply do not possess the skill needed to churn out an informative, interesting, fact-filled article. Others do not have the time or patience to create the articles they need to advertise their products and/or services, so they choose to hire someone who can. The person you choose to hire should have experience and work they can provide in order to help you to make a decision about whether or not you should hire them.
More is Better
The more articles you submit, the more effective your campaign will turn out. Submitting only one or two articles per month isn’t going to cut it. Since there are so many people submitting articles on a daily basis, the chance of your article remaining at the top of the list is very slim. It’s best to submit a number of articles each month, especially if you plan to keep your numbers up.
Keywords, Keywords, Keywords
Keywords should be inserted into your article at least once every 100 words. Keywords are the terms that people use to search for information. The search engines are able to locate information by searching for those keywords in your article. Find out what words and phrases to use and strategically place them throughout your content. Avoid overusing your words and phrases, as search engines have a way of identifying spam immediately and practically overlooking articles with heavy amounts of keywords altogether.
Use More Than One Directory
Submitting to more than one directory is important. You’ll gain a lot more exposure, resulting in more success. The best thing to do is to find out what directories are the most popular, and submit a different article to each one. Only use article submission software to submitting to low and medium quality directories and take your time to manually (format) submit unique content to the top 50 sites (based on homepage PR and Alexa ranking).
Make a Resource Box
A resource box provides information about the author, such as their name, the types of subjects they specialize in, their goal, their services, years of experience in business, etc. Creating a resource box at the end of each article is a great way to gain a much more positive reputation in regards to the services you provide. It also entices people to want to read more of your content.
Become an Expert
Whatever it is you choose to write about, it helps to become the ultimate expert in your field. For example, if you are writing articles to sell candles, find out everything there is to know about candles. Spending a few hours each week researching the background history of your product and finding out all information possible will make your content more interesting and help you to gain more readers. People will continue to look for your articles in hopes of finding out all the information they need.