On average, US consumers check social media 17 times a day. Most businesses are savvy enough to know that they need to shell out to place ads in newsfeeds and post their own content on networks like Instagram and Facebook to capitalize on this traffic, but it can be hard for them to understand exactly how their social media marketing initiatives are bringing in revenue. Sure, there are ways to measure social media impact through trackable elements like views, likes, and shares, but what do those ultimately reveal regarding the bottom line? [Read more…] about What Does Facebook’s (New) Lift API Tool Mean for Marketers?
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