If you’ve been in this game for a while you know that, for most blogs, traffic and revenue go down in the summer.
It sort of parallels the stock market. Many investors think the market peaks in March-April, dips through August, and then starts another upswing in October. So many investors buy from September-January, then reap their harvest from March-April and take the summer off.
While I don’t subscribe to this short term seasonal investing practice, mainly because I think there are still plenty of good stock buys out there in the summer, I am wondering whether there’s any place for seasonal blogging.
If you’re like me, you treat pro-blogging as a full time job and you often work just as hard on a Saturday as a Tuesday. But did you know that the impact of your work on Saturday might not be as substantial as the work you do on a Tuesday?
There are far fewer eyeballs looking at your blog on the weekends, not to mention the summer. So how should a blogger respond to this fact?
Part of the art of blogging is maintaining a certain level of momentum. But do you really lose any momentum by taking the weekend off? What about taking an entire week off? What about posting less frequently in the summer?
Obviously I don’t have answers to these questions, but since the return on investment isn’t very good in the summer, is there a way bloggers can down-shift a bit to avoid the disappointment that less traffic naturaly brings?