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PR10 Sites – They Do Exist

All indications are that the Google PageRank rollout is going on right now. Evidence is that a few sites formerly without a PR ranking now have one. But wait until Monday before you start worrying, as some PR indicators will fluctuate.

Now this isn’t something most of us will ever experience for our sites, but Jack Humphrey posted an article last weekend about a list of PR10 sites at Search Engine Genie. It’s a very short list, but proof that they do exist – in case you doubted anyone site other than Google.com has a PR10.

However, this list, as far as I can tell, is from Jan 25, 2007, and some of the sites listed – including apple.com – are showing as PR9, according to my SearchStatus for Firefox extension. Apparently Google lost a lot of PR10 pages as well, so we’re not the only people who suffer the decline. Except Google never has to worry about how much money their pages will earn from running someone else’s ads.

If you’re interested in a bit of PR10 history, check out the links at the bottom of the list, which show PR10 sites as far back as early 2004.

Generally speaking, don’t get too obsessed about the PR of your sites except for ad networks that use it to measure what you’ll get paid for ads. I’m a firm believer in organic growth of backlinks, but I use the term “organic” very broadly.

Author: Raj Dash

4 thoughts on “PR10 Sites – They Do Exist

  1. Firelead: Right, that makes sense, especially with your affilite program. I think the problem is that there aren’t a lot of accurate measures for CPC types of ads, or link ads.

    My understanding about AdSense goes like this:

    The higher your PR, the more backlinks you have to your site, as well as other factors. As your PR rises, the implication is that many of your colleagues are linking to you (especially if the links to and from your site are topically related). So in essence, your site is establishing itself in a certain niche, thus your authority deserves more $$ per ad click because your visitor is probably very targeted and thus more valuable to the advertiser.

    For Google AdSense, PR is their best measure, and obviously they don’t want publishers to game their PageRank. For other ad networks that don’t have the resources of the Googlenaut, they use what is available to them – such as Alex rank, Technorati rank, PR, Bloglines subscriptions. Why Bloglines? Supposedly that’s because bloggers are more likely to use Bloglines over any other RSS reader. That was true last year. It’s probably not true anymore. Many bloggers went to Google Reader, Newsgator Feed Demon, and others. Personally, I wish ad networks would use all Feedburner stats, not just Bloglines.

  2. I own an ad network, and I never measure PR and give them certain payouts based on that – thats just wrong. Payouts are given out based on performance, and NEVER Google PageRank. The only reason PR would be noticed is if you pointed it out to me – other than that I don’t care.

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