Apparently a lot of people are interested in starting a new blog because “blog titles” and “blog names” are two of the most popular search queries that lead to Performancing. I previously wrote about creating [link to article] great blog post headlines, but you should have a good name to fall back on. However, you must realize that the name can only take you so far.
Qualities of a Great Blog Title/Name
The first thing that every new blog should have is a simple name. You don’t want something too complex that might turn off a reader. Try to avoid numeral combinations and random letters that contribute little to the name. In my opinion, they look very unprofessional, and that means that I have a bad taste in my mouth before I even look at the content. I don’t judge a book by its cover, but I can’t help but have lowered expectations, which—for what ever reason—might be something that the owner/author is going for. In most cases, use the KISS (keep it simple stupid) methodology.
The most important aspect of any business logo or name is that it is easily memorized by people. Toys R Us (with the reversed ‘R’) was an instant hit because it was one of the first companies create a name like that. You don’t need something that complex, you just need it to easy enough to say and type. After all, if you are at some blogger conference, then Darren Rowse wants to check out your blog later, he shouldn’t need to write it down to remember it. If you must sacrifice length for simplicity, by all means do it.
The rule of thumb here is that shorter is better. A short domain can more easily achieve the two qualities listed above. As long as it is simple enough for the reader to remember, it shouldn’t really matter what your domain name is. Combine all of the qualities listed so far, and you are in good shape.
I place a lot of emphasis of being unique within the blogosphere. Why create PoshPosh.com when we already have DoshDosh.com; TechLunch.com when we have TechCrunch.com; and NewChicken.com when we have Newegg.com. You get the idea. Be unique and creative. Give people something new and unexpected. On the Internet, everything seems to be continuously recycled—even domain names—but I love seeing something truly unique that gets me wondering why I didn’t think of that name.
Only recently have we had domain names that are spelled weird or utilize the extension to be part of the company name. Some think that this is silly while others just eat it up. If you can get a .com domain, that would be preferred, but if you can find a domain that achieves all of the above ideas, feel free to get a little creative; not too creative though. The .me and .us has a lot of potential!
While the importance of your brand is unquestionable, the content is even more important. I’ve previously stated that I have seen domain names that are just absolutely ridiculous, but they generate a ton of traffic. This just goes to show that the domain name won’t make you popular. It might help, but the content is what blogging is really about.
Keep these things in mind, and you should be fine when choosing the name of your newest blog.
If you’ve recently created a new blog, be sure to post a link in the comments section so we can check it out!