There’s a thought piece on Seth’s blog – its a rather short exercise on choosing your profile photo for a social network such as Facebook. Whether you agree or disagree with what seems to be a trivial pursuit of credibility, he speaks truth in the overall scheme of marketing.
What I’m trying to say is that before we dive into the deep (“duc in altum!”), have we determined how far we’re willing to go? There are two kinds of bloggers — those who blog for the sake of keeping a journal, and those who are in it to market themselves in some form as a means to building a business. The latter brings in a greater sense of responsibility in keeping a certain demeanor online. Should this brand that we’re developing for ourselves emanate in Facebook, Twitter, and YouTube? How far are we willing to share of our personal lives? Will we put photos of family on Facebook, or will we keep our profile as a professional brand. How personal should our Tweets be? Do we add everyone on Facebook to increase our “net worth” or do we limit it to actual people that we know?
Of course, you have the outliers — those that can manage to merge their online work and personal life together so well, their personal life becomes part of the brand.
Something to think about: it’s how much we are willing to sacrifice that may determine how far we’re willing to go with branding ourselves online.