PerfCast #2: Chris and Ryan Talk about Video and Branding

In the latest PerfCast, Chris and I discuss how you can use video to differentiate your site. Specifically, we discuss the fact that the Internet is rapidly driving towards a mixed media format where text no longer suffices, and where video is the most sought after and most consumed media. Chris introduces the fact that new tools are being developed that make video production easier than ever (you can now stream and record video easily with your cellphone), and that the cost of entry to video production is getting to the point where it’s accessible to bootstrappers with little or no funding.

In the process, we also discuss my own experience with The PopCrunch Show, as our team transitions into daily production (with the hope of even greater exposure).

Listen to PerfCast #2 here.