Microblogging drives mobile Internet usage

If you’re in any doubt that adding geotagging to Twitter is a good idea, the latest survey from Novarra has found that microblogging services are driving the use of the mobile Internet.

In the past year, mobile usage of URL shortening services such as bit.ly and tinyurl.com — near-essential for sharing links on Twitter — has leapt by 1,068%, while page views of Twitter grew by 3,500% in the first half of 2009.

VP of marketing at Novarra, Randy Cavaiani, said that Twitter was a great viral tool for exposing consumers to new and interesting content.

These statistics are bound to be encouraging for those pushing uptake of the mobile Internet, and it’s not too surprising that Twitter is particularly popular given that interesting things generally happen when users are mobile.

Increased functionality, such as geotagging, more interesting third-party apps, and more mobile operators opening up Twitter via SMS, should propel Twitter usage even further.

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