Here’s a PR 8 page: http://www.corante.com/loom/. That page has been dead since June 9. 2006 when the author started writing for a different company, on a new domain.
According to Google, this outdated, non-updated page is more important than The Drudge Report which has a PR 7.
We all know that PageRank is easy to manipulate and a poor reflection of a site’s value. We also know that Google has moved on from PageRank to include things like TrustRank, traffic data, etc.
Despite it’s low-resolution, ease of manipulation, and inaccurate indication of a site’s worth, PageRank continues to capture people’s imagination. It drives the economy of Text Link Ads.
Admittedly, I buy and sell PageRank. Less so now then when I first got into the game. But I’ve always used discretion and have tried to hedge my bets towards sites that are poised for growth, rather than those that are in the process of decline.
In other words, for the savvy text link ad buyer, market pressure actually encourages investment in quality, growing sites, as opposed to sites with artificial PR injection or sites on the decline. That’s a virtue of the TLA market in my opinion. The savvy buyers go after legit, growing sites.
Which brings me to another point. There’s very little market pressure from AdSense to make quality websites. Not all quality sites translate into high AdSense earnings (many spammy sites make lots of AdSense revenue). On the other hand, any site that is growing and making progress has a product to sell in the TLA market.
But alas, I digress from the main point of this post: we really need a solid, diversified metric to measure a balance between site strength and site momentum. PageRank measures brute link strength. Alexa gives us a rough indication of a site’s growth over time, but it’s an easily manipulated, one-dimensional metric.
Wouldn’t it be great to have a single metric that gave us a realistic picture of the health of any given website? Not just brute link strength(PageRank), and not just an indication of relative traffic (Alexa), but a measure of a site’s overall presence, growth and significance *at this moment*?