Loren Nails It, And Why You Wont Hear me Say “Linkbait” Again nickw January 30, 2007 And that, is why you wont here me say “linkbait” on this blog anymore. A term invented way back in 2004 to describe really cool, linkable content has become synonymous with “dirty tactics” — bugger that, time to kill this term dead. Well said Loren.