Looking at Adsense’s On-Site Advertiser Program

Google have announced a new scheme where your Adsense blocks now can invite advertisers to sign up and advertise on your site. What does this mean to you us as publishers?

What’s this all about?

If you log in to your adsense account now you should see a little caption that says

NEW Gain new advertisers for your site directly from your pages with Onsite Advertiser Sign-up. See our What’s New page for details.

The idea is a potential advertiser will happen across your site, read the content, think “this is perfectly targetted for my prospects” and sign up to advertise.

starting within the next two weeks, advertisers will be able to bid for placement on your site right from your web pages. With Onsite Advertiser Sign-up, a new feature of AdSense, your AdSense ad units will display an ‘Advertise on this site’

Great stuff, why didn’t they have this sooner? That’s not all! They have set it up so the link…

takes interested advertisers to a page which you can tailor for your business. On this page they can see your details about your site and the Google AdWords program.

A personalised landing page! This is great stuff Google boys and girls. Attracting more advertisers to your site has got to be a good thing. So, where is the problem?

Minor hitch

Not a major problem but still a problem all the same. Do you have more than one blog or site running Adsense? If so you might end up confusing the advertiser if you do customise the landing page..

At this time, we only offer the ability to customize one landing page for each account. Advertisers will access the same custom landing page from ad units on any of your sites.

So while it is a great feature to be able to personalise the landing page, thus getting more conversions, you will either need multiple adsense accounts (against the TOS I believe, unless you sign up once for you personally and another for your business) or will have to wait until the multiple landing page feature becomes available.

Do I have to do this?

If you’d prefer not to participate in Onsite Advertiser Sign-up, you can opt out before it starts by visiting the My Account tab.

Unfortunately the opt-out is by account, not by site. Shame that as you could have left your best blog opted in and opted out all the others to get around the per-account personalisation.

What does this mean?

Advertisers can already target advertising at your site so that part is not new. You do not receive any credit or kick-back for gaining new adwords customers through this either, in fact they can not even tell you if anyone has signed up. No stats!

At this time, we are not able to provide details about how many advertiser sign-ups are made through your links

If you already directly approach advertisers or run a program with a “advertise here” button you might want to consider the revenue implications. I expect your own efforts will reward you better.