Maybe I’m more obsessed with Google PR (PageRank) than most, due to being a math and stats (and computer) geek and needing to measure everything. Sure, PR is not an accurate measure of your site’s worth, but it is a measure nonetheless, which for some ad networks helps determine how much you’ll earn. And love it or hate, it just changed. Or is changing. Right now. If you haven’t seen the change, you probably should over the next few days.
Only moments ago, I checked one of my sites that’s too new to have made the last rollout in, what was it, late January or early Feburary? So lucky for me, it went from PR0 to PR4. Which really is meaningless because traffic is still transient. I haven’t posted even once per week regularly, despite my promise on the site. Anyway, until I do get consistent traffic, I have no plans on monetizing it. I’m taking a wholly different approach this time, unlike most of my other sites. [I’m talking about my personal site, which will never have contextual ads, but may have other types in the future, after it hits PR5.]
Still, my experience over the past two years is as follows. Take any keyword phrase and search for it. Usually, but not always, the SERPs (Search Engine Results Pages) listings will have higher PR pages at the top. That means, since most people are lazy and don’t check past the first page of SERPs, more traffic goes to the first ten pages listed.
The unfortunate thing about this new PR rollout, at least to myself and a friend, is that his PR5 tech site just dropped to PR4. (According to the two tools I’ve found to be most accurate. Other tools show a mix of 4 and 5, though they used to show all 5.) I had intended on buying it in a few days, but the change likely means both a strong drop in traffic and revenue. He let the site sit dormant for too many months after he left the United States.
Which means any zomblogs (zombie blogs) out there are probably losing rank if they are not at least gaining new backlinks. This may mean that Google has decided to implement some important algorithm changes – such as the momentum metric Ryan Caldwell suggested.
So, if you have a site and have let it slide, you may want to quickly find someone to write casually, before the next PR rollout. If you can’t pay, maybe guest-write on their side. Or you could sell your site at Performancing’s Blogs for Sale section. You should be seeing a few of mine for sale soon, as well as few job listings.
Note: If you want to check your PR, you could use Data Center Watch [via SmartWealthyRich], but i find it’s inaccurate. I prefer Aaron Wall’s SEO for Firefox plugin, which embeds results into Google and Yahoo’s SERPs, or Search Status for Firefox.