Most of the talk about blog advertising seems to be from the side of seller. But have you ever thought of the other side? Have you thought of buying advertising to promote your blog?
If you understand the value of time, then buying advertising may not be such a bad idea.
Let’s face it. To increase your traffic especially for new bloggers, you need to spend a lot of time and effort. But if you buy advertising strategically, you could save yourself some time. You could then use that time to focus on creating quality content instead of traffic building.
Here are two common ways to drive traffic through paid advertising.
Let’s do some clarifying. AdSense is for the publisher while AdWords is for the advertiser.
With AdWords, you can target certain keywords and have your ad show up on Google’s search engine.
However, did you know that you can target specific sites? Let’s say you find a blog that totally relates to your blog. You’re pretty sure the readers would also like your blog. If that blog is running AdSense, you should start an AdWords campaign on that blog.
2. Blog Ad Networks
Blogs are great distribution points for promoting your site. Ad networks like PerformancingAds and Blogads are great places to find blogs for your ads. Yes, you should email bloggers directly, but the advantage of buying ads is that you keep your blog in front of readers for a longer period of time.
For example, a blogger may write a post about your blog. However, after some time, that post will leave the front page. On the other hand, you can buy an ad on the front page and above the fold. This ad will expose your blog to a higher number of readers than just one blog post.
Don’t Just Advertise Your Front Page
You might get more bang for your buck if you advertise specific pages on your blog.
Of course, you can point to your product page if you have a product.
Also, try advertising your best content. Many people will not subscribe to a blog unless they read exceptional content. Just remember to put a call to action for them to subscribe at the end of the content.
If you’re building an email list, you can advertise a free offer (like an ebook) in exchange for their email address. Old school internet marketers have been using this technique for years to build their big email lists.
Have you ever bought advertising? How did it work out for you?