Hi, happy weekend! I’d like to share with you a little thought that borders on being a devil’s advocate when it comes to the new media industry. I wanted to zero in on the talk about “authenticity” — and ask you to reflect on these questions:
Is your money making blog authentic, or is it a fake Problogger.net?
Is your entertainment blog authentic, or is it just a fake Perez Hilton?
Is your tech blog authentic, or is it a fake Engadget?
With thousands of blogs created everyday, what makes yours authentic? In the book Authenticity: What Consumers Really Want, authors James Gilmore and Joe Pine expressed how at times we create products that try too hard to emulate the good practices of something superior, it ends up becoming an inferior copycat.
When we were young, we were brought up to think that we were the unique child that filled mom and dad with love and joy. As we grew older we realized that we needed to fit in a social group lest we suffer the social consequences of being called an outcast. The same applies to when we worked for a company and the attitudes, values and business acumen were passed down enabling us to behave in a certain way. When we entered the blogging industry, we learned that there were certain rules to finding great keywords. We learned how the big sites accumulated traffic. We learned link baiting, keyword research, template design optimization and many more.
Do the hundreds of thousands of blog templates truly emanate who we are? Do we sacrifice our writing style for optimizing our blog post for keyword search? Do we write about topics that contextually yield more money than our true passions?
These are general questions, and wise guys can easily contest most of these. But I must drive my point down — in today’s blogs, how do we know that something is authentic?