Is It Too Easy to Blog?

There’s an interesting anti- blogging op-ed rant in the Baltimore Sun by Garrison Keillor, an amusing American writing icon who’s known for classics such as Lake Wobegon Days and A Prairie Home Companion. In the rant, entitled “When everyone’s a writer, no one is,” Keillor gives an entertaining slap in the face to blogging and microblogging, suggesting that the Internet has made us both literate in terms of increasing reading interest, though simultaneously reduced the value of writing. I mean, who wants to pay for something when you can probably find it for free or which is easy to steal? [Via Writers Write.]

That sounds about right, but the irony that the Baltimore Sun’s web page has Google AdSense ads smack-dab in the middle of Keillor’s op-ed piece isn’t lost on me. If this is what traditional publishers think they have to do to survive, then so be it. Now, I just had an email conversation earlier today with someone who wants to buy a few old sites that I’d previously bartered from someone else. The potential buyer wanted me to also add more content, which I wasn’t interested in even before he tipped his hat by making a mention that you can buy 10 posts for $20. That was because I’d mentioned to him that when I had tried to find writers for my sites, that was what I was quoted, by people who knew the niche well.

The $2/post might be available for some niches, but you will get exactly what you pay for: writing that’s likely unreadable and would take you far too long to edit than just write yourself. Specialized niches, on the other hand, require you to stay on top of the market, do extra research. I won’t give away the niche, but let me put it this way: if I have to watch a 1.5 hour TV show just to do some research to write one single post for $2, there’s something seriously wrong with the industry. You can’t live off that kind of workflow and rate. Worse are those who think everyone should now write for that rate, regardless of where you live. (One guy from Buffalo, NY, a few years ago, offered me a $1.50/post even though I repeatedly said I lived in Toronto, Canada. I’m now in Silicon Valley, California, and even if I can still work from home, life is expensive here.)

The culprits, as Keillor suggests, are probably the otherwise fantastic blogging systems such as WordPress, MoveableType and Drupal, that have in one sense revolutionized publishing because they allow anyone to easily write and publish at minimal cost, and in another sense are destroying publishing because they allow anyone to easily write and publish at minimal cost. And claim to be a writer or blogger. Even when they’re not. Keillor says, “Call me a pessimist, call me Ishmael, but I think that book publishing is about to slide into the sea.” Again, that sounds just about right. In fact, to add to the potential demise, Barnes & Noble have a new e-book publishing platform, Pubit!, for independents and self-publishing writers, with the distribution vehicle being through B&N’s e-Book store.

Still, let me reassure you aspiring bloggers who actually have or can develop real writing skills, who have inspired writing (though not day in and day out), that you can make living. I doubt most of you will achieve blogging success if you blog for advertising dollars, but if you align yourself with clients who sell products and/or services — or sell your own — then it’s possible to make a living writing online, even excel at it. Just don’t let the ease of blogging subvert you from building your writing skills. Blogging platforms like WordPress are merely writing tools, just like the now-ancient IBM Selectric typewriter was that I first started cracking out my short stories and poems on.

On a side note, it’s the seventh birthday of the WordPress blogging system — one of the key propagators of the online publishing revolution. Matt Mullenweg, founder of WordPress and Automattic, shares some thoughts about this occasion and mentions that version 3.0 is near (it’s available in beta form). He also notes that that WP development community now numbers over 1,500 active members contributing to what the GPL software is today — that is, much more than a blogging system. Happy birthday, WordPress.

Image: Flickr.

7 thoughts on “Is It Too Easy to Blog?

  1. Raj,

    I think gems do stand out…eventually, in much the same way that good books stand out. Getting published in print is only the beginning and the writer often still has to do a lot of the work to make sure her or his book gets into as many hands as possible. Unlike books, however, it’s usually much easier to send someone a link that they can spend a few minutes checking out than it is to convince someone to buy a book and spend lots and lots of time reading it.

    There is however, a lot of work and upkeep to do with a new blog. That kind of work involves a very different skillset than writing/blogging, so it can be a real shift in energy, focus and activity to make it work.

  2. It is never difficult to create a blog. Actually it is a proven way of relieving stress. As a blogger, it is my way of revealing all the things that I can’t say in person.

  3. Most of the people I know do blogging for their personal use. Yeah, blogs are about their personal rants and alike. They don’t make money out of it. But there is someone who makes money out of his site merely by putting some ads there. He ill never write for that person. However, people consider Blogging as a business. But as for me, I will not write any blogs just for the sake of money. I will only write if I like the topic.

  4. I’ve thought about this a lot. I have worked as a professional writer on several levels–newspaper reporting, film, television. And I definitely get bummed at the number of people who believe themselves to be writers simply because they can write words down or upload them to a blog post. Many of these folks don’t study the things that a professional writer studies–grammar, structure, style–they just…write…kind of.

    But I also think that the really stellar pieces still shine through. Even without blogging there are tons and tons of books that are available at any given book store. But no one feels slighted by the fact that there are many other books, because it’s understood that just because it’s published doesn’t mean that it’s going to be great.

    I have many non pro writer friends who have happily started a blog, then given up on it a month later because writing is work and they don’t realize that at the outset.

    So yes, the market may feel overwhelmed, but the real gems still stand out.

    1. Excellent point, Oreowriter. But do the blogging gems really stand out? It takes effort to get noticed online because there’s so much “crap.” If someone feels their blogging is deserving of notice, the onus is on them to get noticed. (Which is part of what Performancing is all about anyway.)

  5. Blogging is easy if you love what you are doing. If blogging is your passion, then it won;t be as hard as what others feel. As for me, I love blogging so I don’t get tired of it really. Nice post by the way.

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