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Interesting email information gained from pMetrics

Performancing Metrics (aka pMetrics) Gives you an amazing amount of detail about the visitors to your site. In some cases, it’s the same data you get from other packages, but it’s easier to get to and understand in pMetrics. In other cases, it’s the kind of data you don’t get elsewhere (easily).

Here’s an example of a piece of some interesting information I gleaned from pMetrics. I run a candy blog and many times when we review a product, I have a contact with the company already and I email them when we write about one of their products (you do this every time you mention or review a product on your site don’t you?). Recently, we reviewed a product and I had no contact with the company so I went to their site (let’s call it abc-company-xyz.com) and found a generic contact form (no actual email address), so I filled it out letting them know we had reviewed their product.

The next day, I’m looking at pMetric’s Top Referers for the day and I see a link from mail.abc-company-xyz.com and when I click on the pMetrics link, it shows me the full link is
http://mail.abc-company-xyz.com/exchange/sue.smith/Inbox/Candy+Addict+review+of+our+product.EML?Cmd=open – what do I get from this? My email got routed to someone named Sue Smith (name changed) and she can more than likely be contacted at [email protected] – I now have an email address for someone inside the company and I can email her directly now.

Another example of email-related info I get from pMetrics: I can see what links to my site that people are emailing. How? On the Top Referers page in pMetrics I see various links from webmail sites like by102w.bay102.mail.live.com, us.f820.mail.yahoo.com, webmail1.webmail.aol.com, etc. Click on the link and you will see the visitor’s info then click on the actions link and the first action (their arrival on your site) is the link that was sent in an email to them.

To see even more, change the url in the browser on the page that says “Visitors from us.f820.mail.yahoo.com” and remove the beginning subdomains (us.f820 in this case) so the URL just has mail.yahoo.com in it and you will see all emailed links that were clicked from Yahoo mail.

You should realize that this doesn’t show you every link to your site that was emailed – only the ones that were actually clicked in a webmail application.

Author: Chris Berry

7 thoughts on “Interesting email information gained from pMetrics

  1. James: Many people use pMetrics (I don’t) and I think every question will be answered in the forum. I am sure that the pMetrics team is willing to help. No brick walls intended

  2. …alright. I’ll bite, Mark. One try, and if I hit any brick walls or can’t get help, I ain’t gonna cheer.

  3. James: Check out the new service level and give it another try: pMetrics server move will happen Wednesday, 12/19

  4. Sounds great, looks good. We’ve been trying for a few weeks to get phMetrics installed and working. No support, no help, pages that are unavailable, no response to emails or questions… CLICK – I’m gone.

    Thanks anyways.

  5. …. about Privacy Acts and Legislations I still haven’t setup my pMetrics yet (premium version) and on the basic version so I don’t see this type of detail.

    Are you getting this information directly in your WordPress dashboard? or, from the pmetrics./ site?

    Also –
    I run a candy blog and many times when we review a product, I have a contact with the company already and I email them when we write about one of their products (you do this every time you mention or review a product on your site don’t you?).

    I’ve always thought the same way on this, but with my Pet blog – I only know one pet related company and person to send the heads up to. If you review a lot of candy products .. (before this pMetrics help) .. were you sending emails to generic company [email protected] addresses?

  6. So this means that bloggers should sign up for pMetrics so they too can get real-time info to help set them apart from the pack;-)

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