Bloggers are often keenly interested in another revenue stream. We are especially interested if this revenue stream can play alongside our existing advertising rather than replace it. It seems to me you could quite happily use IntelliTxt along with Adsense and Chitika. The question is, will IntelliTXT be good for bloggers?
I have to believe this is an opportunity for bloggers so we do need to take a good look at this. There is no doubt in my mind that next year we will see more and more of this appearing on blogs we visit.
Amy Valenzuela is quoted on Threadwatch as saying
Vibrant Media has never proclaimed that IntelliTXT ads are the best fit for blogs, currently blogs represent less than 5% of network.
You could take this to mean that they are not interested in bloggers. Personally, I take this to mean the blog market is an untapped resource that, newly invigorated with $25 mill, they will be going after with gusto. This could be extra cash in your pocket.
So what’s the problem?
If you were to run IntelliTxt on your blog any one of the words or phrases in your post could become an advert providing it wasn’t already a link. This merging of content and advertising is where the debate begins. Where does the content end and where does the advertising begin? Many complained about Forbes using this type of advertising. Opponents say this crosses the line.
I don’t see a problem with it personally. The links are quite obviously visibly NOT normal hyperlinks. I’m not even sure the claims that people are deceived has any weight when the self same people are formatting adsense so it looks like navigation or content.
What do you guys think?
Would you be willing to give it a try with your audience or would you not touch it with a ten foot pole and a bottle of bleach?