It is a pretty simple question: how long should your typical blog post be? Well, the answer relies on several factors, but the question itself is almost irrelevant—but many still ask it.
Before going any further, you must look to your audience. So, to keep things simple, let’s say there are two types of people reading blogs: the impatient and the intricate. The former wants to get in and get out as quickly as possible. The latter wants the content to be full and informative. It is essentially a coin-flip.
So, which is it—long or short? Ironically, I feel that this is the wrong question to ask entirely. It is not a question of length, but, instead, a question of detail. The detail you put into an article should determine the length. Some bloggers, unfortunately, do not understand this.
Attempting to “bulk up” an article with unnecessary words accomplishes little but annoys many. There is nothing worse than re-reading the same sentence multiple times, and I have seen many bloggers pull this off. Unless you are an all-star blogger trying to be creative or cute, there is no point in wasting a reader’s time.
If an article ends up being more than just a few paragraphs, it should be a result of taking the time to cover all the details which will be of interest to the reader.
I tend to get quite detailed with my articles, but this comes with the cost of having some readers shy away from the lengthier ones, but most seem to appreciate them.
Knowing your audience also helps. It is obvious that the details are appreciated by Performancing readers; however, every case is different. Using an analytics package like pMetrics is a great way to see what your audience appreciates, and you should build from that.
Some blogs that load on the details:
Some blogs that keep it short and sweet:
To wrap things up, do not judge an article by its length. Use a measure of facts and details to determine its worth. There is an incorrect trend with bloggers asking for 1,000 word posts, but why write a 1,000 word post when it can be done just as effectively with half the words?
To answer the initial question: your posts should be as long or short as required by the details you want to provide with the content. I made the mistake of juicing up my articles with unnecessary words when I started, but I have learned that it is not worth it.