Thanks to a study conducted by Envision Solutions who is a health care marketing communications consultant, it appears as though blogs about health are doing quite well. According to the study, just about half of all American adults have written a health related topic on a blog while 60% of those individuals write primarily on health related topics. The study also shows that an estimated thirteen million Americans posted at least one health related item to a blog between February and August of 2008.
While one-third of the respondents said they were blogging to educate others about a condition or malady, 21% of them said they blogged primarily for marketing purposes, such as a doctor who looked to increase business for his or her practice, or a health care consultant wishing to demonstrate expertise in a subject or health policy.
If you’re interested in seeing more numbers, Mediapost.com has an excellent post detailing the results from this study.
One thing about this study which I found to be rather interesting was that, only 15% of readers believed bloggers’ statements should be taken at face value. This was a decrease from 23% in 2006 which is a good sign meaning confidence is growing amongst health blog readers.
I’m not subscribed to any health related blogs in my feed reader but then again, I’m not dealing with a particular health issue, neither are my immediate relatives. But if I were, I would certainly be blogging about it while trying to inform others of the condition and treatments. Thanks to blogs and new media, we can read, see, and hear first hand experiences from those who are going through treatments or who are part of medical breakthroughs.
Are you subscribed to any health related blogs? Have you thought about starting one yourself? What do you think of this recent survey?