First off, if you aren’t a regular reader of Guy Kawasaki, head on over. There’s a reason why he rose to stardom in his first few months of blogging.
Now, Guy is sort of an outside/n00b in terms of webmastering, and he brings a fresh perspective on issues we old hats have beaten to death since 2001.
His recent post The First 100 Days: Observations of a Nouveau Blogger, is a succinct but accurate collection of truisms. In particular:
10. It’s hard to make money blogging. The advertising revenues don’t add up to much, but there are other significant rewards like helping people change the world..
Amen to that. One of the major themes of Performancing is that of making money from blogging. But the truth is that the vast majority of people do not make much money from their blogs… and even if they do make a decent bit, if you amortize it over the hours they put, it’s still likely they’re effectively earning less than minimum wage while blogging. (There are exceptions of course, but they are outliers.)
I think all of us in this space are driven, in part at least, by something besides money. (Well, except for me and Rich.)
What motivates everyone to blog? Are you mostly in it for the money (or something that could bring money, like if your blog gives you exposure that leads to a job offer)? Or do you do it for fun? A passion? A hobby? A part time job? A bit of all of the above?
(I’ll go first… I’m in it 90% for the money… 10% as a hobby…)