My friend Loren Baker over at SEJ has commited to a 7 day test of Yahoo’s YPN contextual ad system. That post, from his third day in the test, makes for pretty interesting reading if you’ve not tried YPN on your blogs.
Loren asserts that the contextual targeting improved from dismal on day one, to pretty damn good on day three. Talking about day one he says…
“If we had not made the commitment to stick with YPN for one week we would have probably switched back to Google AdSense”
Apparently the quick turnaround on targeting was due to some pretty spiffy customer service, but it makes you wonder how that’s going to scale when Y! finally open the doors and let the rest of the world play
Ms. Holland shot me back an email early that morning stating that the relevancy problem had been fixed and she would be monitoring Search Engine Journal throughout the day to enhance the contextual targeting. Now that my friends is excellent and swift customer service!
I can’t imagine that happening when they have hundreds of thousands of users in the system…
I’d be interested to hear the Performancng publishers points of view and experiences on YPN, so if you’ve tried them, or are currently using them, tell us about your experience.
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