In Deb’s recent article, she implores us to Never Underestimate the Power of a List. Her main point is that informative, thoughtful and well-done lists can draw a lot of attention to your blog.
I want to take her idea regarding “lists” a little further and suggest an experiment that everyone who is serious about becoming an authority blogger should try. Hard work? Sure. But hard work is necessary if you wanna play with the big boys. And to play with the big boys, you’ve gotta move away from fast-twitch blogging and towards long-term value blogging.
So here’s the suggestion:
Create a resource in your niche that you can feel proud about placing as an external link in Wikipedia.
That’s it. That’s all I’m asking you to do. Create something in your niche that is original, valuable, and which *deserves* to be linked from a Wikipedia resource in your niche. If possible, try to develop the resource so that it will still be relevant 5 years from now.
That’s your project for this week. Cut back on fast-twitch blogging. Stop reposting news that’s on about fifty other blogs. Spend two hours each day to develop a unique resource and within a week you might just have something great.
If the experiment works, then create a “Resource” section on your blog and plan to create at least one killer Wikipedia-worthy resource per month.