Even with Content, Less is More

I’ve held for a long time, that when starting a new blog, post frequency needs to be high. Performancing is no exception. There comes a point though, when you are no longer starting a new blog.

By way of explanation and announcement, let me walk you through what we’ve done here at Performancing and what we plan next.

Phase 1 – Content, Fast and Furious

Phase 1 of the Performancing content plan was simple. To spend all of the company’s time and resources building reputation and reach as quickly as possible by posting exceptional quality content 6-8 times a day. We augmented that with a mix of traditional advertising, and blog marketing.

It wasn’t easy. In fact, it was bloody hard.

We had the rough goal of around 1000 feed subscribers to acheive before we would move onto phase 2. Now we’re there at around 1200 or so, it’s time for us to slow down just a little bit, and take more time over the posts we’re writing in order to maintain the kind of quality I hope you’ve come to expect.

Phase 2 – Quality over Quantity

The quality of posts in phase 1 were grade A++ by my reckoning. The Performancing authors typed thier fingers to the bone over the last month whilst, astonishingly, managing to keep to a seriously high standard.

The funny thing is though, we’ve actually had complaints that we’re just posting too much information for people to digest — as complaints go, that’s a pretty cool one eh? heh!

So with our credibility well on its way to becoming established, it’s time to do two things:

  1. Post Less
  2. Concentrate More

And what I mean by that is that we should be seeing 2-3 posts a day, rather than 6-8, but for those posts to be (if possible) more thought provoking and further reaching. Essentially, we want to allow authors to spend more time researching their stories, and readers more time to digest and discuss those stories.

There will be short posts also, but as with phase 1, quickies aren’t really on the radar here. We’ll post news stories if they’re big enough to warrant air time, but we lean toward news analysis rather than trying to be first to break a story.


As part of phase 2, I’d like to extend our open invitation to bloggers to post stories here at Performancing. You can check out the submission guidelines here or email me direct at [email protected] to talk over an idea you have a post.

Remember, the question you have to ask yourself is “will this help bloggers succeed?” — And contrary to what I told one author recently, we will indeed consider posts aready published to your blog, providing we dont think everyone here has already read it 🙂

Content Doesn’t Just Mean Text

As some of you are aware, we wil be releasing a fantastic Firefox extension shortly, an extension that’s sole purpose is to “help bloggers succeed”. Or at very least, to make their lives easier and more productive.

I’ve been talking with the developer and UI designer tonight, and I can tell you that it’s an absolute KILLER tool for FF users, so look out for that late next week — it’ll be available to members only while we do our first beta, then released in public beta when we’ve ironed out any issues (we hope there will be none at all, but that’s probably wishful thinking).

Onwards and Upwards

So, as Performancing moves into phase 2, with it’s content refined, and the FF ext on it’s way, I really hope you guys continue to enjoy what we’re doing here, and that some of you will join us.

I’d love to hear what you think of our plan, aswell as ways in which you approach content on your own blogs, so do tell us about it!