Creative Link Building

When you run a website, whether it be a blog or a static site, aside from quality content, the name of the game is link building. Not only is building quality links essential to your strategy in terms of search engine rankings such as Google Page Rank, it’s also another way for Web surfers to find your site and obviously you want each and every inroad to your site that you can possibly get. The number one strategic concern for anyone with a Web presence has got to be obtaining links that legitimatize your business.

If you’ve already got high quality content that visitors want, then you’re ready for link building, but if not, then you’ll want to tackle that part of successful site construction first. Otherwise, the links you build will only point surfers to a disappointment and they aren’t likely to return. Returning visitors are the foundation of any good site, you need to make sure you please those you seek to bring to your site, or all the strategies and tactics in the world will do you no good.

Once you’ve built a site worth visiting, it’s time to hit the link building circuit. Link directories have now become known as ‘link farms’ and are frowned upon by search engines and visitors alike. Unless you can find an extremely high quality link directory that caters to the niche you’ve designed your site around, it’s best to try other methods of obtaining links. Blog commenting can work, but these days many blogs are no-follow, which means that search engines will not recognize the links as a valid means of judging the popularity of your site. That’s the bottom link in link building, from an SEO perspective: popularity. The more sites linking to your site, the more popular the search engines will consider it to be.

Social bookmarking can do wonders, but you want to be sparing with this technique. It’s widely used now and many spammers have invaded the scene. You can also use social networking sites like LinkedIn, Facebook, Myspace and Twitter to build links to your site. By pinging your profiles that you’ve built links to your site inside of, you can encourage the search engines to follow through to your site and link it. It’s extremely important to employ the maximum amount of creativity that you can in order to get links. Contact sites you admire and ask for a link. Use friendliness and any people skills you have. If you’re not a people person yourself, why not have a friend who is contact them on your behalf? If you are running multiple blogs and don’t have much time for doing link building yourself there are many websites these days that offer it as a service such as Notable.com.sg: https://notable.com.sg/link-building-singapore/

Linkbaiting can lead to links. If you blog about someone on the Web who offers real value, often these people will check their incoming links and then check your site. If they like it, odds are good that they’ll link back. You can offer services such as blog posts to bloggers and even write articles for static sites. Using article marketing can be a powerful way to generate links, but a personal approach to a webmaster with the offer of a free article? That’s a favor they’re very likely to return. You might also try to make videos that you could post on YouTube and then offer them up to be embedded on blogs across the net. Many times, people will link to your site in exchange for a quality or just plain fun video.

Use your imagination and the sky is the limit for link building.

Don’t waste time on old methods that are being overused and may soon go extinct. Push the envelope and use your personality. If you’re serious then provide seriously useful content for others. Do the favor first and you’ll be surprised by how generous many people will be in return. If you’re artistic then offering graphics, music, photographs or other forms of art could net you quite a few high quality links. If you’re known for your sense of humor, why not work that angle and come up with a hilarious post for bloggers or a video that’ll bring a smile to people’s faces? Don’t be afraid to try something new because you cannot know until you give it your best shot. That’s how new methods are developed, trial and error.

In the end, it’s up to you to make your link building campaign successful. There’s no reason to shy away from any new technique you believe might help your site out. The Web is for innovation so if you aim your efforts in that direction and stay persistent, you will absolutely see success.