Performancing has this killer site statistics app called pMetrics. You might have some killer app, or some killer service too. But you might also think that not enough people know about your killer product. So it’s time for some good old fashioned, hard-core SEO.
One of the most difficult tasks in all of SEO is finding and choosing the best keyphrase to target.
Take a look at the Performancing sidebar. We link to pMetrics with “Site Analytics” – a poor choice in my view (and a poor choice that I made several months ago).
There are much better options. For example:
- Blog Stats
- Blog Statistics
- Site Stats
- Site Statistics
- Web Stats
- Web Statistics
- Website Stats
- Website Statistics
In other words, I think people are much more likely to do searches on things like “stats for my blog” then “analytics for my blog”
Now some of you might say to me, just target all of those phrases. And it’s true. We could try that. But what I like to do as an SEO is “divide and conquer” – I like to focus in on one killer keyphrase at a time. A target keyphrase. Once I’ve conquered that keyphrase (by conquer I mean nothing less than top 3), I move on to the next one.
But the problem I always have is choosing which phrase to target. Sure, you can point me to this or that tool. But I know about your tools. I just don’t always know how to use them to choose the best among good options.
So let me ask you this: as I put in place a major SEO campaign for pMetrics, what should I target? Is there any under-developed niche (blog stats)? Is one word (stats) better than another (statistics)? If so, why? If not, why not?