Contests of Facebook and Twitter

How to Be Compliant with Facebook and Twitter Promotions

The way that giveaways are managed via social media versus other mediums, like paper entries, text to win campaigns, or other methods. There are several things that need to be taken into consideration, including legalities and the established guidelines that Twitter and Facebook have established for promotions held on their social platforms. Facebook Guidelines Legal […]

5 Mistakes Bloggers are Making With Social Media

5 Mistakes Bloggers are Making With Social Media

Even though most people would regard bloggers as tech-savvy and the ones to whom they can bring their computer to when it no longer will save any more images to the desktop after the first 500. However, it is possible that bloggers are making the same mistakes many others do when it comes to social […]

social media account security lock

How to Maintain Social Media Account Security

After a story broke recently about Wired.com writer Mat Honan getting “epically hacked”, there has been an swell of articles reminding users to take precautions to stay safe online. The basic commandents are these: Have very unique passwords that aren’t real words, or have random words jumbled together. Use a mixture of upper and lowercase […]

facebook insights

How to Utilize Facebook Insights

Facebook released an analytics dashboard for Facebook Pages, called Facebook Insights,  a few years ago. Since then, it has gotten more robust and able to show administrators several different types of data. While it is great that Facebook is so thorough, the multiple-column spreadsheet can be a little overwhelming. (It is  also impressive to show […]

Facebook event marketing balloons

How to Promote Events via Facebook

Facebook can be a great place to promote upcoming events, whether they are sales, concerts, meetings, conferences, or other meetings. They can receive a lot of exposure quickly, especially because events are easy to share on users’ Facebook profiles, and they can also RSVP and invite their friends. Beyond creating an event on a business […]

Combining Public Relations and Social Media

How to Combine Your Public Relations and Social Media Strategies

Social media and public relations have some of the similar duties– they both deal with community awareness as well as damage control (when it is needed). Because of this, it can be beneficial for companies to occasionally combine their public relations and social media messages to further increase a positive brand association and to address […]

Social media advertising spotlight

The Benefits and Downfalls of Using Social Media Advertising

Social media advertising can be a great way to reach customers in a medium where a large majority are very active; logging on almost every day (and some for multiple times per day). It allows businesses and organizations to reach customers in a way they might not be able to otherwise. For instance, a user […]

Social Media: Is the Pen Mightier? Yes…To a Certain Degree

Social media impacts our world in a variety of different ways. People use social media to discuss the latest gadgets, new cars, and exotic travel destinations. Businesses have already tapped into this resource by incorporating social media into their marketing campaigns and using the platforms to forge relationships with consumers. In fact, social media has […]