BlogRush has announced that they have decided to close their doors. BlogRush was a service that enabled bloggers to share traffic with each other by displaying a widget on their blog that showcased headlines from other blogs writing about the same subjects. Back in 2007 when the service was first launched, it spread amongst the blogging world like wildfire. In fact, I remember seeing a ton of blogs jumping on board to display the widget to cash in on the promises of extra traffic.
I reviewed the service on September 17th 2007 on my personal site (BlogRush What Is This New Buzzword) and then followed up that post describing my actual experience with using the service (Is The BlogRush Over With). Basically, I explained how I didn’t see a rush of traffic as the service promised and thus, I tossed it in the can only after five days of use.
John Reese who is the founder of BlogRush notes a few of the issues which caused the closure:
BlogRush didn’t grow without its fair share of problems — from security issues to abusive users trying to ‘game’ the system to much lower click-rates than expected. We also had some problems with trying to fairly control the quality of the network, and in the process made many mistakes in deciding what blogs should stay or go. All of these issues, ultimately, limited the service’s full potential.
However, it is impressive that BlogRush served 3.4 billion blog post headlines through its widget during the first year.
In my personal opinion, BlogRush was setup in such a way that only the big blogs who had high traffic levels to begin with were the only ones who benefited from displaying the widget on their site. Other services with a similar idea as BlogRush have come and gone, such as CLIQ.
Lets face it, no one is ever going to get a large amount of traffic simply by displaying a widget tied to a service. It takes good quality content to drive traffic and this rule of thumb will never change.
Did you use BlogRush? If so, tell us about your experience in the comments.