Earlier today Shane wrote about staying motivated and staying consistent in your early blogging days when the rewards may not be as immediate or … rewarding … as you’d like them to be.
It’s sound advice and it can be extended to blogging in general. Blogging for the most part is all about delayed gratification. When you see a successful blog that gets 100s of comments for each post, you see potential and an opportunity for you to be successful as well. What you don’t see is the sheer amount of hard work that went into building that success.
What you don’t see is the daily slogging and an insane amount of consistency behind the blog.
This works both ways. If you’re consistent and work hard all the time, your blog will eventually grow and become successful (but that success won’t show up now – it’ll show up 3-4 months later). On the other hand, if you have a successful blog and you let up your blogging efforts for a few weeks, the crash won’t happen then but in a few months as you’ll find your user base eroding and your blog set back by anywhere between 6 months to an year because you took your foot off the gas.
The next time you sit down to write on your blog, remember that you’re not blogging only for your readers today, you’re also blogging for your blog’s success several months down the line.