Don’t use pronouns – Use nouns
Better writing by avoiding pronouns.
1. The part of speech that substitutes for nouns or noun phrases and designates persons or things asked for, previously specified, or understood from the context.
2. Any of the words within this part of speech, such as he or whom.
1. Wherever natural, eliminate pronouns and replace with descriptive nouns.
The idea with this tip is to help the search engines identify the semantics of your article. Nouns help specify your article and also reduce the noise-to-signal ratio. For the most part, think of pronouns in the same way as clunky, excessive HTML code -> they keep your article from reaching it’s highest potential.
Source: 7 Easy Tips To Maximize Your Blog Posts
You ask for examples? Here they come:
It was a sunny day.
The last day in October was a sunny day.
As I said before he is a great guy.
As I said before Markus Merz is a great guy. Read his (oops?) articles and sometimes he (oops!) is doing it (oops!) right. Catchy example, isn’t it (oops?)?
I tested it and it is a really useful product.
I tested that toaster and it is a really useful product.
Got the semantic argument?