In what can only be seen as a “tip of the iceberg” move, AOL have finally made their next play in the blogosphere. Tipped off byHeather Green posting for BusinessWeek I see AOL’s new BloggingStocks.com, a weblog about, yes you guessed it, stocks.
Heather has the details:
Bloggingstocks.com is a unique idea. AOL hired bloggers to write about product announcements, earnings releases, and commentary on 8 stocks initially. On its first day, the network will do live blogging of the Microsoft earnings call, for instance. (Good luck!)
So, what about the $64,000 question? Can the bloggers hold the stocks they are writing about?
Indeed. In fact, AOL encourages them to be stockholders, if not necessarily in the companies they’re writing about.
It’s the first big move since they bought AOL and like Heather, I’d expect to see a lot more. The fact that the “big boys” are starting to move into lucrative keyword areas in the blogosphere means that it’s probably only a matter of time before regular commercial bloggers start to really feel the pinch. And that IS interesting. What’s more interesting right now though, is if those “sponsored links” they have on the right (currently empty) are going to be straight, or condomed?
Afterall, GOOG now own 5% of AOL right? So we wouldn’t want anyone doing anything as dreadful as shoing text links for other sites now would we?
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