After publishing my review of Adjix, the service which pays users to shorten URLs, I received a bit of a backlash from Performancing readers. According to a few commenter’s, by writing a review of Adjix, I was promoting spamming and scamming. Taking your feedback to heart, I took the criticisms of the service and emailed them to Joe Moreno, the Founder of Adjix hoping he would respond. He did, and this is what he had to say.
As you know, we just launched Adjix this past Tuesday and it’s received a ton of attention. We’re still adding features and I’m hoping that the blogging community will give us a chance to act on their feedback. We have alternative solutions in the works. The more choices our Adjix users have the happier they will be.
Claim number 1 – On every level this is wrong, wrong, wrong. The only people who will make any money at this are the scammers and spammers who don’t give a flying rats about losing credibility and readers. The rest will rightly avoid it like the plague.
First, let me say that we’ll shut down any spammer’s links. Everyone hates spam and we intend to freeze any spammer’s accounts. Our tag line is Short Links. Tiny Ads. Big Payoff. The payoff isn’t just monetary. Part of the payoff is the detailed click-thru information our users get.
We’ve seen comments like this:
It could be just as hard to get rich off of Adjix as it is to get rich off of Adsense, etc. In this day and age, information is power. I use Adjix in e-mail and blogs so I know how many clicks my links have received. Maybe this type of information is what the blogging community has been waiting for and Adjix is in a position to deliver it.
Also, one thing people tend to overlook is the fact that, if a person finds an interesting article and posts it to Digg, both Digg and the author’s website generate revenue off of our “crowd sourcing”. There is nothing wrong with this since we all have bills to pay for bandwidth, hosting, developers, etc and Digg adds value (adding value is key). If an Adjix linked article was submitted to Digg, the Digg community would see the number of clicks on their link.
Claim number 2 – What Adjix are doing is not creating a redirect to the original page. They are creating a new page on their server. Watch the URL, it never changes. If you view the source, what you will see is a page that contains some basic html and a frame set containing a url the brings in the original site into the Adjix page.
Yes, this is true. We’d like to know if there’s an alternative way to do this???
Regarding TInyURL – my hat’s off to Gilby – he’s the inventor of shortening links.
If your user chooses to bookmark a page on the site, they are bookmarking the Adjix page, so if they bookmark anything other than the home page of the site they wanted to visit, what they will get when they click on that bookmark is the Adjix page displaying the home page of the original site. Which will firstly confuse them and then no doubt annoy them as they have to find that great article again they wanted to re-read.
This is a great point. Thanks to Kim A for pointing that out on your blog. We’d love to hear some suggestions from the developer community on alternatives. Additionally, we’re discussing some alternatives, too.
Claim number 3 – The Adjix faqs state that
/The key advantage of Adjix ads is that they are displayed, at the
top of each Web page, until the page is reloaded./
. Absolute rubbish – click on an Adjix page and reload it – the ad stays where it is, because it is hard-coded into the page.
Not only are you destroying the usability of the bookmarks, because the page uses old fashioned frames you are making it impossible for those using assistive technologies to get any information from the page, apart from the ad that is.
Your claim is noted and we misspoke when we stated this on our website. I assure you that we had no intention to deceive.
We’ve clarified this point with the following:
The key advantage of Adjix ads is that they are displayed, at the top of each Web page, until a new URL is entered in your browser.
In the end, the Adjix user community will drive us based on their feedback. Again, let me say that I’m amazed at the attention Adjix has received. We know we’ve fired a shot that’s gotten people’s attention and now we’re going to refine it. The more people we please the better Adjix will be.
So there you have it. Straight from the horses mouth. I really don’t believe that Adjix has ill intentions. However, now that the founder has cleared some of the confusion, I’ll allow you to make up your own mind.