As they say in dieting, these should be lifestyle changes; not just short-term quick-fixes.
If you’re like the average blogger then you live in a bubble. You are content to just write posts on a consistent basis and you feel as if the world is watching your every move. Think again. Chances are that you’re being ignored. So how can you change this state of affairs?
Below I list five surefire steps that will get you noticed, get you traffic, and ultimately make you some money. These aren’t easy to implement, and if you’re lazy like me, they probably seem daunting. But just like there’s no easy way to lose weight, there’s just no easy way to get and keep readers for your blog. Make a lifestyle change now, and the benefits will start compounding like a snowball rolling down a hill.
- Interview Other Bloggers:
You should start off by spending some time participating in their comment section first. Then introduce yourself in an email message, and say something like “I just wanted to tell you that I read your blog every day and think you are doing a great job.” When the blogger responds by saying “Thanks dude. It’s kind words like yours that keep me ticking,” you should send a second message that says “Hey, I’m going to be talking about your blog with my readers and was wondering if you’d be interested in doing an interview.” Snap. Bang. You’ve hit gold. Now just do the interview (note to self!)
Example Interview: Blogger Talks Interviews Darren Rowse
- Offer To Guest Blog:
If you think Ryan Caldwell wants to keep tight reigns on who posts at Performancing, then you’re grossly mistaken. I suffer from Blogger burnout just like the rest of you. I could use a week off. Now, this is where you send me a PM and tell me that you’d be glad to write for Performancing for a week, while you secretly plan to Pimp-out your own blog(s).
Example Guest Blog: David Krug takes over College Startup
- Run A Carnival:
Bloggers spend way to much time (much of it wasted) trying to promote their own blog. As I’ve said before, most bloggers are one man shows trying to multi-task between content creation, blog promotion, site design and site maintenance (backups, etc.). Carnivals are win-win situations because not only do they get blogger’s targeted promotion but they turn the Carnival host into an instant authority. I’d recommend starting your own monthly carnival. But if you don’t want the administrative burden, then commit to submitting your blog posts to at least 1-3 carnivals per month. Oh, and by the way, when Raj wakes up from under his heavy writing schedule, Performancing will soon be launching its own Carnival of Internet Pros.
Example Carnival: The Doing It Differently Carnival
- Encourage Reader Participation:
Whether you want to get your groove on with a weekly Open Comment Night like Liz Strauss, visibly ask your readers for topic suggestions, encourage your readers to ask questions, or even go the extra mile and setup a brand new reader driven discussion forum, the key is to build a community of people who enjoy their time at your site and keep coming back. Since crowds usually follow crowds, you may need to “engineer” a community of friends to get things moving.
- Become a Listener:
As bloggers, we often get paralyzed by our own voices. Dedicate 1-2 hours each day to visiting other blogs and forums in your niche. Look for discussions that interest you, listen and then participate…not on your terms, but on theirs. Don’t start pimping your own blogs from the start. Engage in genuine conversations, offer the other members of your community something worthwhile, and soon enough, they’ll start following you back to your own site.
So there you have it. These are not easy things to do. Certainly not as easy as submitting your articles to Reddit, but then again, submitting your articles to Reddit is like taking steroids…the effects can be deceiving;-) Well, maybe that’s not the best analogy, but most of the visitors you get from a Reddit submission are one-off visitors. Very unsticky. Most of the readers you get following my 5 steps above will be very, very sticky indeed.