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Archives for August 2011

One Simple Way to Know if You Should Blog During Your Job Search

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The age of blogs as some kind of odd, personal exhibition is over. Today, blogging is a respectable way of publishing ideas geared at a specific audience. By voicing your opinion, interviewing experts, or sharing new news, you’re telling your readers that your topic is something you’re passionate about and may even have some authority on. And the longer you blog, the more credibility you gain.

Your original blog content may, therefore, wind up becoming your biggest career asset. I firmly believe that every job seeker should blog, and continue to blog even after getting hired.

But getting started is hard. The biggest obstacle I see from people looking for a job  is indecision about what to blog about. Here is a quick exercise to help you figure that out. [Read more…] about One Simple Way to Know if You Should Blog During Your Job Search

Google+ Raises the Bar for Bloggers

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Not to imply that every blog you write isn’t chocked full of relevant, well-written content, tailored for just the right audience, I’m sure it is, but understanding the real implications of Google+ should have you thinking twice before you hit any publish buttons. More than ever, especially with the advent of the search engine giant’s most recent, most misunderstood social networking offering, content quality and relevance to a target audience count. Here’s why.

Jumping to conclusions has been the common response to Google’s latest entry into the world of social media. Comparisons to you-know-what are legion as are dire predictions of failure linked to previous false starts by Google, Wave and Buzz to name the last two. More cynically, others have assumed that the companion +1 button is nothing more than a rip off of the Facebook “like” button, again comparing Google+ to the dominant social media site, with the sole, rudimentary utility of upping rankings. These exercises in overlooking the subtleties that make Google+ very unique and innovative are not the stuff of sound analysis. [Read more…] about Google+ Raises the Bar for Bloggers