103bees: Search Engine Traffic Analysis

By markusmTraffic

A very interesting new and fresh approach in analyzing inbound search engine traffic only (!) is coming from 103bees.com. Not the normal traffic will be analyzed but only the referrers coming from search engines. You put the typical small Javascript call into your template and then you will get in-depth information about SE traffic. The registration (at the moment) is free.

A nice explanation for the name:

Bees are very likeable and hardworking insects relentlessly gathering millions of pollen every day. Just like our ‘bees’: they collect search terms so you will be able to analyze them and get more search engine traffic and revenues – the ‘sweet stuff’ everybody is so fond of!

That’s a very nice philosophy for analysis tools in general. The user loves the honey but doesn’t want to do the hard work 🙂

Check out the features …

Most interesting output of the SE analyzis provided by 103bees.com

  • Top landing pages – Which search phrases targeted which landing pages.
  • Top keywords – Single (!) keywords which gives a follow-up in form of a list of the phrases where that single keyword showed up
  • Multiple domain analysis – called projects.

103bees features available at the moment

The main menu is “Analyze projects” which will give you the following items after choosing the individual domain to look at:

  1. Latest search terms – This will show the latest search phrase and the follow-up analysis for the landing page and the search engines which triggered that landing page. Links for every single search phrase are ‘Pages’ and ‘Engines.
  2. Top landing pages – This will show the landing pages with the most search engine traffic in the chosen time-frame (7 or 30 days). Follow-Up analysis shows an individual traffic graph for that landing page and (!) which search engine phases lead to that landing page (very, very interesting). Links for every landing page are ‘Traffic’ and ‘Phrases’.
  3. Top search terms – Search terms ordered by most traffic. The rest is like ‘Latest search terms’.
  4. Top keywords – Single (!) keywords ordered by generated traffic. The keywords are presented as list or cloud. Both presentations show the most used keywords which generated traffic for that individual project (domain) for the given time-frame (7 or 30 days) or a maximum of 5.000 search hits. The follow-up analysis in the list view allows to check for related keywords and to get a list of the phrases where that single keyword showed up (very, very interesting). Here you can define stop-words which will not show up in that list anymore.
  5. Search engines – The typical list of search engines but you can see absolute numbers and percentage.

The standard time frame is seven days. At the moment you can upgrade for free to 30 days of traffic history. The explanation is transparent (and a possible reason for a later monetization).

Please notice: 30 days of traffic and search terms history consume an enormous amount of disk space and server performance. You can upgrade your account for free to 30 days of traffic history. However, you will be asked to confirm the upgrade every two months.

I have added the code yesterday and the service responds very fast. The numbers seem to be shown in real time. As the interested crowd using the service from 103bees.com will grow we will have to wait and see how the service will respond and react in the future.

Negative

A little disadvantage of the whole service is that you have to perform many clicks to get to the individual in-depth information. Many double linked presentations could be combined easily to show on one page.

Resume

A recommended very, very interesting fresh approach in analyzing inbound search engine traffic. Really worth to combine with PMetrics!

Keywords / Categories / Technorati Tags: Markus Merz, 2006, 103bees, SEO, search engines, analysis, tool, traffic, statistics

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13 thoughts on “103bees: Search Engine Traffic Analysis”

  1. New feature: Single keywords for top landing pages

    Christoph has informed me that there is a new column ‘keywords’ for each top landing page. Now you can analyze the phrases leading to that page and also the single keywords ordered by occurrence.

    Because of the big success he has also switched to a better performing hardware.

    Update: Darren from ProBlogger also provided a great in-depth article on the 27th: 103bees Search Term Analytics – Review

  3. Mike Levin (miklevin) suggested HitTail to me. He promises additional features:

    It has the additional advantage in that it explicitly tells you what to write about in order to improve natural search and grow traffic, rather than operating like analytics.

    I added it to my schedule for next week Tuesday, but … As I am under pressure this week I can just leave the link now 🙂

    Somebody else willing to write a review?

  4. He was very fast answering me and I gave him a couple more suggestions that he liked. Thank you.

  5. Get in contact with Christoph via the 103bees contact page. He will get back to you.

    At the moment he is on a three day vacation.

  6. 103bees.com should use cookies so I don’t need to log in each time I go to their page. That’s boring.

  7. And so he should be proud to be mentioned on performancing, performancing rocks! We will learn from any tools you guys find useful so keep suggesting stuff. Although the upgrade is taking some time and we do want to get partners out there, we will get around to new features at some point.

  8. (Ooops, updating a comment pushes it down in the list)

    Thanks Shrikant for the comment!

    Christoph, the German (Update: Switzerland 🙂 guy who invented 103bees, seems to have a very clear and crisp concept behind his SE analytics. On that base which he has now it should absolutely be no problem to implement all the jingle and bells of inbound SEO analytics. The first steps of his brand new baby are great.

    BTW I.: Christoph is very proud to be presented here on p.com 🙂

    BTW II.: I am very proud that p.com lifted that article to the front page as 103bees is showing some features which PMetrics still has to learn (if wanted). Respect!

  9. Multi-Domain, Multi-Page: Creating multiple 103bees-projects is a great feature to additionally analyze SE traffic only for certain parts of your web presence!

    By using 103bees-projects it is possible to generate an individual code for single parts of your pages. Beside the classical footer implementation 103bees-projects are a nice feature to check different output on dynamic sites (headers, sub-folders, categories, search result pages, single static pages). It’s only up to your imagination and your if/else skills to find out which segmentation gives the best information for your purposes.

    Example:
    For the additional analysis of a section sub-folder (i.e. http://sankt-georg.info/fotografie/) I only have to create an additional 103bees project and add the code to the general footer template by using an if/else condition.

    As we are only talking about inbound traffic it is possible to insert the code everywhere on your page! On big pages it might be helpful to put the code on top before all elements are loaded because then you even get the SE traffic analysis when the page is not fully loaded.

    By using multiple projects for one site you even get more info then available from the standard log-file analysis! The same effect is only possible to reach by implementing web-bugs. Well, a 103-bee is some kind of a web-bug but the analysis is already built-in!

  10. The top landing page feature with the follow-up feature to see all the search phrases is absolutely wonderful. It already produced some ideas for in-depth articles.

    I would like to get feedback from 103bees users (you!) about:

    • What is your top feature?
    • What could be better?
    • Any ideas for additional features regarding inbound SE traffic analysis?

    I am sure this will be valuable input for PMetrics and 103bees!

    And in general: What features are other statistic packages doing better in regard to inbound SE traffic?

  11. For all of us WordPress users: I just used this with Adsense Deluxe and found it was the easiest way to put the ‘bee code’ in.

  12. Well, great find Markus!
    I’ve just signed up for the service, after all we all want to gain as much information about the visitors.

  13. I have just signed up and the service looks kinda cool. First impressions follow:

    I think 103bees was designed to keep things utterly simple (to the point of being dumb). Yes, there are quite some clicks involved, but I must say that the layout is pretty singular and definite?

    Performancing was (is) meant for those who want to see a lot of information at once. Yes, I agree, it could make a great killer tool in combination with PMetrics!

    More to come

    Shrikant

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