Today I was watching Rick Astley’s Never Gonna Give You Up video over at YouTube and guess what popped up:
So you were wondering how YouTube was going to monetize? Seems like iTunes integration is a sign of things to come. Think about it. If people are watching a YouTube video that’s associated with some product, it makes sense to give users the option of buying that product. Since many of the videos on YouTube are available for purchase at iTunes, this seems like a great partnership.
I imagine we’ll be seeing more partnerships like this from YouTube in the future. Imagine the option of buying the specific tools needed for a project from Amazon.com in a video about How To Install A Door Frame. Or, what about the option of immediately buying the exact product featured in a music video product placement.
In any case, the possibilities are limitless, and you could ask for a better compulsive buying scenario. It’s just like putting handbags, jewelry and shoes at the front of a Target store.
Note: My friend Andrew tells me that it looks like Google is auto-detecting the audio and that this is all automated.