Article marketing is a lot like writing a press release. You write an article about the field in which you specialize, make it available for publishing by other Web sites and publications and, hopefully, garner attention and business when others publish it. How will people know where the article came from? Just like in a press release, there’s a “resource box” (essentially a biography with a link back to your site) which should be attached to each article no matter where it’s published. If readers find your article useful, they can click back to your site and learn more about you and your business.
The Benefits of Article Marketing
Article marketing can be a highly useful marketing tool if effectively used. Most important is making sure your article is both readable and worth reading. If you claim to add something to the discussion of a particular topic, you must have a distinct voice and communicate your expertise. Poorly written articles negate whatever expertise you may be sharing. Fortunately, you can always hire a freelancer (or ghostwriter) to write articles for you, but you will incur some expense doing so.
Well-written and timely articles on your site or business’ field can be like a drop in a pond – quickly spreading outward and drawing more readers and/or consumers to you. It also quickly creates back links (through your resource box) which plays a key part in effective search engine optimization (SEO).
Finally, the more articles you put out there, the more your name, site and business become associated with your field. The growth in back links, recognition and readers/consumers can seem exponential.
The Drawbacks of Article Marketing
The above sounds easy enough, right? It is, if you write well, have the time to spend submitting articles to distributors and don’t fall into a few traps.
If you have trouble putting your thoughts into words or crafting an easy to read sentence, article marketing is going to be difficult for you. An easy solution to this is to hire a freelancer, but, as noted above, you’ll incur some expense by doing so. Even if you don’t need a freelancer, a distinct voice is a necessity to stand out from all the others in your field. This may take time to develop, but your articles will still, hopefully, be garnering readers/consumers as you sharpen it.
Submitting articles to distributors can be a time-consuming process. You need to plan to submit (new) articles on a regular basis, and, thus, build time into your schedule to write them (or get them back from a freelancer and review them) as well as submit them. There is software that will do this for you, but you’ll need to do research to ensure the programs operate as effectively as a human would.
Finally, some publishers may leave out your resource box – essentially stealing your content. It’s hard to know when this has been done and you don’t want it to happen often. The entire point is to get paid for your work and expertise, not to let the other guy get the credit. Further, since we don’t know leading search engines’ algorithms or how often they change them, you have to be aware that if three or four publications post your article, the SEO value of those multiple postings may drop because it is viewed as only one posting.
While there are competing arguments for and against article marketing, many have had great success using this strategy to market their websites and blogs. Why not give it a try? You have very little to lose in the process!
Deborah Dera is a professional writer and blogger focused on personal finance, credit repair, loans, education, writing, blogging, SEO, and more. Visit CreditLoan.com to learn more about her work with personal finance and loans.