The strategy of positioning a website in social networks must be coherent and in concordance with the general business strategy of the company, and the efforts to position the website online need real and reachable objectives. We always say that the positioning strategy is the one that must guide the webmaster in choosing his social media platform. One thing is certain: without social media, a website can’t survive today, therefore it is important to have a strong online presence, and this can only be done with a good marketing campaign.
Implementing and choosing the social media platform
– how to choose the social media website
– hot to target a public
– implementing the campaign
It is known that the social media environment know a massive developing during the latest years, and choosing the best communicational environments is a key factor in developing a long term marketing campaign, whether we are talking about a personal blog or an online solid business.
The unequaled possibilities of targeting place the social media as a way of communicating, creating a quick connection between the consumers and brands. However, if you want to reach the desired results, you should always establish a targeted public and the type of campaign that is mostly suited for those targets. It is just like creating a TV commercial. You can’t sell expensive watches with simple teleshopping that is only effective in case of cosmetic products and appliances. A good campaign must not only find a target, but it must also be designed to have the desired impact on the respective target.
Why should you choose a marketing campaign through social media?
Because there is the public From MySpace, Facebook and LinkedIn, to personal blogs and podcasts, the social networking sites enjoy a massive popularity, and your business can reach communities that are already formed and interested about your products. There, you will find people and you can communicate in their language, with the help of a solid social media campaign.
On the other hand, there are some webmasters that consider a Fan’s page on Facebook and a few tweets on Twitter as a good marketing campaign. The social media represents a useful tool, but it is also dangerous. It is true that the news about a new product of yours spreads fast, but a rumor about some bad products or about a problem with your company spread even faster. This is why, it is recommended to use the specialized companies for such a campaign, even if it will cost you some money.
The specialized companies will offer you the next plan usually:
– establishing the audience and the targeted public
– creating good fan’s pages, blogs and posting on forums to promote your business
– A reputational campaign – no matter how good your products are and how exceptional your services are, there is no way to avoid bad comments about your business. Those reputation campaigns will clear your name from those unwanted comments, making sure that your name is clear and that your visitors will only see positive comments about your business.