What Does Facebook’s (New) Lift API Tool Mean for Marketers?

On average, US consumers check social media 17 times a day. Most businesses are savvy enough to know that they need to shell out to place ads in newsfeeds and post their own content on networks like Instagram and Facebook to capitalize on this traffic, but it can be hard for them to understand exactly […]

Try Tweeting Less Links

Twitter is a hugely important platform for businesses to be on and utilising in their social media tool belt, unless a firm already has a lot of traction online or is advertising their account then getting your content noticed in amongst the hundreds and thousands of other Tweets in a users stream is going to […]

Improving Your Facebook Organic Reach in 2015

For those of you who have been involved in social media and online publishing for sometime you will no doubt remember the ‘good old days’ on Facebook when all you needed to do was post quality, relevant content on a regular basis to your Facebook business page and a large portion of your page’s fans […]

The Powerful Art of Community Building – Increase Your Blog’s Reach & Traffic

Community building is basically communicating with users in your niche, whether online or off, by engaging them in conversations important to them and the market, offering advice or any useful content to make their lives better. Its about becoming a leader in your industry, with whom other users can relate to and rely on. Its […]

How to Use HootSuite for Social Media Monitoring

In the course of just a few years, social media marketing has skyrocketed to become the new go-to way to effectively get word out about your business without breaking the bank. However, that doesn’t mean a mere presence on Facebook and Twitter is going to get the job done. Once you start leveraging some of […]

guest blogging social media

How to Promote Your Guest Blog Posts on Social Media

Social media and guest blogging were meant to be together– they both can increase your exposure, allow you to meet new people, and make it easy to share your ideas with the world. Whether you are the blog needing guest posts or the blogger who has posts that you would like to publish, guest blogging […]

How to Utilize Google Analytics for Social Media

How to Utilize Google Analytics for Social Media

The recent updates to Google Analytics has made it possible for SEO professionals and webmasters to evaluate their social media presence and how it translates into actual user traffic and activity. Google Analytic’s new upgraded platform offers an exclusive social media section that wasn’t available in previous versions. The social media section is a customized […]

content marketing

The Benefits of Content Marketing

It has been said before that “content is king”, but when it comes to search engine optimization (SEO), this is really the case. Regular high-quality content can help websites and blogs get better rankings online and also drive more traffic to a website. In addition, it also helps companies be seen as a resource and […]

importance of rss reader

Why You Should Read RSS Feeds

With the uproar over the closing of Google Reader earlier this month, it has been shown just how many people have depended on this popular RSS reader as their chosen way to read and consume content from their favorite blogs. Regularly reading blogs that appeal to your industry and personal interests is one of the […]

social media content

Are You Sharing the Right Type of Content?

Sharing and promoting content that your target users are going to be interested in is key when it comes to having a successful social media strategy. It is not a good use of time and resources to post any content that users won’t find interesting or may make you or your business look unprofessional. For […]