social media account security lock

How to Maintain Social Media Account Security

After a story broke recently about Wired.com writer Mat Honan getting “epically hacked”, there has been an swell of articles reminding users to take precautions to stay safe online. The basic commandents are these: Have very unique passwords that aren’t real words, or have random words jumbled together. Use a mixture of upper and lowercase […]

facebook insights

How to Utilize Facebook Insights

Facebook released an analytics dashboard for Facebook Pages, called Facebook Insights,  a few years ago. Since then, it has gotten more robust and able to show administrators several different types of data. While it is great that Facebook is so thorough, the multiple-column spreadsheet can be a little overwhelming. (It is  also impressive to show […]

Facebook event marketing balloons

How to Promote Events via Facebook

Facebook can be a great place to promote upcoming events, whether they are sales, concerts, meetings, conferences, or other meetings. They can receive a lot of exposure quickly, especially because events are easy to share on users’ Facebook profiles, and they can also RSVP and invite their friends. Beyond creating an event on a business […]

Combining Public Relations and Social Media

How to Combine Your Public Relations and Social Media Strategies

Social media and public relations have some of the similar duties– they both deal with community awareness as well as damage control (when it is needed). Because of this, it can be beneficial for companies to occasionally combine their public relations and social media messages to further increase a positive brand association and to address […]

Social media advertising spotlight

The Benefits and Downfalls of Using Social Media Advertising

Social media advertising can be a great way to reach customers in a medium where a large majority are very active; logging on almost every day (and some for multiple times per day). It allows businesses and organizations to reach customers in a way they might not be able to otherwise. For instance, a user […]

Social Media: Is the Pen Mightier? Yes…To a Certain Degree

Social media impacts our world in a variety of different ways. People use social media to discuss the latest gadgets, new cars, and exotic travel destinations. Businesses have already tapped into this resource by incorporating social media into their marketing campaigns and using the platforms to forge relationships with consumers. In fact, social media has […]

How to Use Plugins to Increase Social Media Engagement

  Plugins can be an easy way to increase Twitter Followers and likes on Facebook. They are fairly easy to add for webmasters or developers onto the backend coding of the site and usually begin working immediately. Additionally, plugins are available straight from the social media sites themselves, thus making them more likely to work […]

How Social Media Involvement Can Help Your Company’s SEO Efforts

Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been […]

The Best Free iPhone Applications for Social Media Marketing

More and more consultants and professionals in the internet and social media marketing realm are using their smartphones (especially the Apple iPhone) to stay connected and maintain their online presence. There are several social media marketing applications available for the iPhone for free that can allow a social media marketing consultant or professional to stay […]

A Beginner’s Guide to Customized Facebook Pages

With Facebook pages being one of the main ways to effectively promote your blog, business, band or organization online, this beginner’s guide to customized Facebook pages will help you to get to grips with creating a simple, personalized Facebook page. This will give you more flexibility to direct visitors to your best, most relevant content, […]