Recently, I was working with someone that considers themselves an expert in social media marketing, SEO, and other popular terms these days for promoting a site and getting it some traffic. The person ran their ideas past me, and there were two things I quickly noticed.
The first was that they had probably read some blogs that told them to do various things to increase their SEO, things like bolding keywords, stuffing meta tags with keywords, and changing out H2 tags for H1 tags all in the hopes of beating their competitors.
The second was that they were focused on various tricks relating to creating landing pages, buying links, and other marketing methods.
All of the information this person passed by me was older information, most of which was nearly useless today as well as short sighted, with possible results that would end in disaster.
Imagine if you will, owning a blog for years, slowly building it up, trying to get to the next level in traffic, revenue and whatnot, hiring an “SEO expert” and having that person create, via tricks, some serious traffic.
You pay the person, thinking they’ve done a great job, and three months down the road, your site starts dropping in rankings, traffic dries up, and various other things happen that puts your site lower than it was before the “SEO expert” came along.
This is a far too common occurrence in blogging. Even the bloggers managing their sites make mistakes in SEO, marketing and social media in hopes of creating a hugely successful, viral, high positioned page that they can leverage in terms of making huge amounts of money or popularity that they can leverage in other ways.
People have to stop and realize that blogging tricks will only get you part of the way to your goals, and if done incorrectly they can actually cause huge setbacks.
Too much optimization, too overt in your self-promotion, and you’ll end up wishing you could undo your hard work.
The best advice I can give someone looking to do better with their blog would be to research as much as you can before you act in any way to effect your blog in any important way.
Don’t just leap into action after reading one person’s experience, and always check the age of the information because all the search engines are working hard at providing the best natural, gaming free search results.