Deciding what to charge your business clients for blogging is a really tough call. If you’re new to blogging or copywriting, you’re probably not ready. But even if I’m mistaken about that, bizblogging still has a ways to go before it gains enough respect to pay well. Brian Clark has some wise advice about valuing your work in his response to TCWriter (whose comment I vaulted off of earlier when discussing why companies should have a blog).
While I agree with Brian that you should not undervalue your bizblogging, it may be tough for a while to ask the same kind of writing rates that you can get for print projects. Big companies may not yet value blogging, and small businesses can’t afford to pay a lot.
So what do you do? Well, if anyone is doing corporate blogging for $5/post, I’m sorry but you’re an idiot. You’re better off doing the $5/post thing for a network, because the amount of research is generally a lot less.
So what should you charge? Hmmm. Hard to answer. Depends on your skills, experience, the company and the actual work involved. Freelance writers starting out go through the same issues. I could tell you what I’d charge for corporate blogging, but it would probably be meaningless to you.
While I have been a well-paid technical writer in the past, I never made the $10,000-$20,000 per project that some copywriters do. Except for a consulting stint in Atlanta, Georgia, which also involved some programming and webmastering.
And there’s the rub. Please feel more than free to disagree, but you should offer a package. I would not accept a corporate blogging gig of less than 15-25 posts per week, plus some other services. Offer a package of services – not just blogging – and filter out non-serious businesses by setting a minimum project amount that you would do. This way, there’s less chance that you are undervaluing your work, as Brian has suggested. And yeah, ask for options or shares in the company.
Note: My only exception to any of this is if I was helping out a friend’s small biz.