Blogging

What Are You Known For?

What are you known for? What do you want to be known for?

It’s an important question. Especially if you want to be interviewed.

Consider the bloggers you follow. Can you name things they are known for? I can think of a few, who am I talking about here?:

  • Ideavirus
  • Six Figure Blogging
  • Copywriting
  • Tech startup news

I am sure you can think of better examples than my quick brainstorm. How can you be like the people who come to mind? How can you be known for something good and beneficial?

Today I posted at Blog Herald how there are two Chris Garrett’s known in blogging, both living in the UK, both with our own slice of one niche.

You can hear the “other” Chris Garrett’s opinion in this Xfep podcast. Just for equal time you had better listen to me also, just to prove we are two different people!

The thing is we get on quite happily because Chris Garrett and I are known for different things. He is a great designer, and I have carved out a little niche in blogging all my own.

When I launched my own professional blog in February, I wanted to show that I wasn’t just “Chris from Performancing” so I did a few things deliberately and differently. The first big part of the strategy was to release a free blogging ebook called How to Write Killer Flagship Content. Another was to define a blogging concept I named Authority Blogging. What do people ask me about when I am interviewed? You guessed it.

In the last few weeks I have been thinking how I can make my brand clearer, as I write for all sorts of blogs from a company that develops PDF to Excel converter software to a blog about freelancing, and of course here, but having thought long and hard I think that adds to my brand; I am that freelance blogging guy among other things, or I might get there eventually.

Getting known is hard work, getting known for something positive is even harder. Before others will know you for anything, you have to consciously decide to be known for something. Better decide now, before someone else decides for you.

Author: Chris Garrett

Chris Garrett is a content marketing and blogging coach and co-author of the Problogger Book with Darren Rowse.

5 thoughts on “What Are You Known For?

  1. Totally agree, Ahmed.

    I’m one of those people that wants to be everything for all people. But I feel like a “jack of all trades and a master of none”. It’s the masters of their niches that get noticed not the jack of all trades. I need to choose what I will be an expert at – what my one focus should be.

  2. Yeah it’s not easy, and as you say if you put out too many signals people will pick none of them. Specializing or focusing is an act of sacrifice, not easy.

    I used to stick to the Microsoft ASP/.NET community but moved into wider circles when I decided I didn’t like web development anymore (Much to the other Chris Garrett’s annoyance, he had the serps to himself for a while, heh). I had to decide what I wanted to do which meant deciding what to be known for. The way I did it was to work out what gave me the most satisfaction. Knowing I could be earning more money and have more security, I still think I did the right thing.

  3. this isn’t an easy topic to think about – a lot of people want to be ‘everything’ – problogger, top SEO dude, designer, etc etc. To narrow your focus and pick one thing over all other things takes self-discipline.

  4. It’s good to know that the guy who defined the concept of Authority Blogging, is also one of the forces behind Performancing’s Authority Builder and Blog Management services;-)

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