What are you known for? What do you want to be known for?
It’s an important question. Especially if you want to be interviewed.
Consider the bloggers you follow. Can you name things they are known for? I can think of a few, who am I talking about here?:
- Six Figure Blogging
- Tech startup news
I am sure you can think of better examples than my quick brainstorm. How can you be like the people who come to mind? How can you be known for something good and beneficial?
Today I posted at Blog Herald how there are two Chris Garrett’s known in blogging, both living in the UK, both with our own slice of one niche.
The thing is we get on quite happily because Chris Garrett and I are known for different things. He is a great designer, and I have carved out a little niche in blogging all my own.
When I launched my own professional blog in February, I wanted to show that I wasn’t just “Chris from Performancing” so I did a few things deliberately and differently. The first big part of the strategy was to release a free blogging ebook called How to Write Killer Flagship Content. Another was to define a blogging concept I named Authority Blogging. What do people ask me about when I am interviewed? You guessed it.
In the last few weeks I have been thinking how I can make my brand clearer, as I write for all sorts of blogs from a company that develops PDF to Excel converter software to a blog about freelancing, and of course here, but having thought long and hard I think that adds to my brand; I am that freelance blogging guy among other things, or I might get there eventually.
Getting known is hard work, getting known for something positive is even harder. Before others will know you for anything, you have to consciously decide to be known for something. Better decide now, before someone else decides for you.