I don’t have anything against news blogs. There is always a place for news blogs in any niche that has a lot of news. However, the problem with news blogs is that they are easy to copy. By their nature, news blogs are basically saying the same things.
You may have heard of the “echo chamber”. This phenomenon occurs whenever many of the blogs in a niche begin to link to and talk about a popular news story.
There is nothing wrong with this, of course. However, oftentimes, the bloggers just write a general post about the story. They don’t add unique commentary or a unique angle. So, when you browse through the blogs, they’re all just “echoing” each other. There is no real difference between the posts. They all say the same thing.
That’s the problem with news blogs. If you are going to start the next Engadget , why should I visit your blog instead of Engadget? If I can get the same basic information from Engadget, why should I read your blog?
Unless you have the advantage of getting the news before the other bloggers, it will be tough to be successful. Only a couple news blogs per industry will be successful. These blogs will get the bulk of the links and traffic because of their branding and their dominant positions in the search engine results pages.
If you have a news blog, strive to be unique. Do things that will set you apart from the crowd. Write more opinion pieces. Write with a unique angle. Get an attention-grabbing blog design. Add interesting commentary of the news.
Even if you only create one unique piece of content a week while the rest of time you just report the news, that content will go a long ways in setting you apart from the rest of the news blogs.
There are exceptions to my principle. Here are a couple of them.
Who knows? Maybe the tech industry is bigger than I think. Maybe because of it’s huge market size, there is room for another news tech blog to be successful.
If there are only a few quality news blogs in your industry, you could be successful.
You’re already established
Your news blog has been around. You get a lot of traffic. Many people in the industry know you. Your blog is branded well. My advice is not for you. 🙂 My advice is for people who are thinking of starting a new news blog.
For New News Bloggers
Don’t think as a new blogger, you can just enter a niche and expect to get traffic because you’re doing what the other news blogs are doing. Remember you’re competing against them. They’ve had time to build their brand, build a lot of links, build relationships with other webmasters, and age their site (Google likes old domains). Be unique and you’ll increase your chances of being successful. Also, if you’ve got the money, one of the best ways to enter a market with a news blog is to buy an established one.
What do you think of news blogs?