As I approach four years of problogging and my tenth year of being a full time work at home mother, one of the most difficult challenges I have faced is allowing for the natural evolution process of my primary blog.
When I first set out to develop MomGadget, the intention was for her to become a mutual project that several family members would work together on. The plan was conceived following a baby shower. So many new gadgets were gifted and in my eyes, they made being a mom seem so much easier then my own personal new parent experience 13 years prior.
Until Momgadget, most every other blog I’d ever written was so well defined, there was no natural evolution to consider. In reality, this particular blog was serving as my own parent in this new world of blogging that I was born into.
Just when I thought I had a plan together and began blogging according to that plan, I saw a whole different model taking shape, based on the habits my visitors were sharing.
On a local level, my immediate area of Indiana had experienced a tremendous depression after the loss of thousands of jobs in the auto industry. For the first time, I was seeing moms having to leave their children to secure additional income for their families. This disturbed me deeply. Having been fortunate enough to be a successful work at home and single mom since my twins were four – I wanted to share that success and help devise ways for local parents to have the choice of working outside the home or not.
MomGadget quickly evolved into a training tool for local would be bloggers. The truest compliment any writer could receive came when I saw my efforts helping people in my local area and far beyond. Again, I listened to the demands, and followed.
Just when I became comfortable in the new purpose, the winds of change began to blow yet again.
Again, based on the statistical habits of my visitors, I see another change taking place and this time, this time I wasn’t going quite so willingly. The next phase of evolution appeared to be taking shape and to be more on on target with the original purpose – this time, I’m seeing a demand for reviews, gadgets and holidays. I’m not really a Martha Stewart type, but apparently it’s time to learn.
It’s not been the easiest journey, considering I’m a steadfast creature of habit. Only with the amazing support network of professional bloggers I have to lean on, have I realized that evolving isn’t something to fight – it’s something to be embraced. Evolution is the way your readers help you become the blogger you’re meant to be.
Are you listening to what your readers want?
Are you prepared to take a completely different path if your calling should change?