Teaching Blogging Becoming Mainstream

Upon reading an article published by TheRecord.com (Blogging courses gain momentum) out of Vancouver Canada, I thought it was interesting that teaching people how to blog is turning up in course books across universities and college campuses. Gary Shilling who will be teaching a course about blogging and social media at B.C.’s Simon Fraser University describes the course as:

“The people we’re designing it for are people who perhaps are not terribly comfortable with technology, who have an interest in the medium but haven’t made those first steps to actually push the button,” Shilling says.

The course aims to teach people how to publish text, photos and video while also teaching how to write for the web. Of course, writing for the web is a tough business when you consider that people have short attention spans and you only have a few seconds of someones time to really catch their attention. It’s like fishing where the title of your post is generally the bait. Perhaps that is why the first few paragraphs of a blog post are considered the hook.

Other courses being taught around Canada include: “Internet Storytelling” at Nova Scotia Community College or “Introduction to Blogs” at Ontario’s Centennial College, and “Blogging for Business’ at the University of British Columbia. While this is a Canadian centric article, I’m almost certain that courses such as these are being taught all across the United States, perhaps even the world.

I think we are at the stage of the game where common folk are starting to hear the term ‘Blog‘ more and more and perhaps this is driving these individuals to look into what the word means and then what blogging is all about.

If this someone is you, let me give you a primer on blogging. For starters, a blog enables an individual to participate in the larger conversation that is always ongoing on the net. You can use your blog for more than just publishing thoughts, you can make a living, you can share your perspective on life, you can use it as a resume, you can make it your home away from home, etc. I could type what the definition of a blog is but I’d rather tell you what I think it is.

I think of a blog as an opportunity. You can shape this opportunity into anything you want but having a blog is like providing yourself an opportunity. When I took a more serious approach to blogging in 2007, I convinced myself that it would be a one year project, only to see where it would take me. Six months in, my blog presented me an opportunity for a paid writing position. Without my blog, I wouldn’t have had that opportunity. Each blog I write for, each time I hit that publish button, I am creating opportunities.

That is what blogs are, that is what they are capable of doing. Take advantage of the opportunity

Please share your thoughts with me on how blogging has presented opportunities for you throughout life. Did your blog give you the chance to make money? Did your blog give you the chance to make new friends and acquaintances? Did your blog enable you to extend your career? Let me know.

6 thoughts on “Teaching Blogging Becoming Mainstream

  1. I agree. Writing is more a less a talent. However, I think what is teachable is how to write for the web versus writing for print.

  2. I just known that teaching blogging is now become a new business. Text, photos and video publishing maybe are teachable. However, I don’t think we can teach people to write. Writing is a kind of talent.

  3. I have a couple of different blogs that speak to unique audiences.

    My B2C blog is positioned to reach a specific target audience at the time they are searching for information that pertains to a transaction decision. The content and titles are written for the purpose of creating a deliberate action from my readers. I also do not allow comments on that blog because my goal is to get a phone call or email that will allow me to move that relationship offline as quickly as possible.

    My B2B blog has a different voice and was developed to create networking relationships. My content acts as a form of a resume’ and helps give potential business partners / affiliates a better understanding of my level of expertise on the subject they are interested in. I also like to talk, so this blog just gives me an avenue to be heard by the people who care to listen.

    One major benefit of both blogs is that I’m continuously laying a foundation of content that can be leveraged at any given moment to seize future opportunities. Who knows where my market is going, but at least I’ve got a head start.

  4. I hope this does not mean that even more blogs will start to appear online!
    OK, I agree, blogging is a good way to promote a person, a company, a show or a school, but where does it stop? Soon everybody will have at least one blog, and every company will have at least one public blog, and even the grocery on the corner will present the new arrivals on their blog… and soon the very essence of blogging (WEB LOG) will disappear…

    I used to have a personal blog, and I must say I met some new people, made friends through it, but i closed it because I lost interest in blogging… I am not the “Dear Diary” type of guy, I like to write for people to read.

  5. Interesting article on how blogging is permeating our
    society. I’ve even noticed that major news cable stations
    like CNN have specific blogs for each show like Larry King’s
    where viewers can post blog entries with their feedback on stories or questions to show guests. That certainly
    makes for a nice medium to exchange ideas or communicate.



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