Last week, Google won a major victory in its lawsuit against Oracle. The case, which centers around Google’s implementation of JAVA in the Android operating system, has gotten a lot of press in tech circles, especially for those interested in mobile devices. However, The true impact of the ruling will likely be felt by almost […]
Google Plus’ 100 million users may pale considerably in comparison to Facebook’s 800 million (!) but, as is illustrated by this infographic design by Infographic Labs, there are plenty of reasons to check out what could be the next big thing in social networking. The most compelling reason would be for those who use other […]
Google+ is continuing to grow in popularity and companies should take note. This growing social network is becoming closely tied to how Google finds and displays search engines results, so it should be a key part in a company’s SEO and social media strategy. The new Google+ Layout was introduced this week and includes a […]
Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been […]
Not to imply that every blog you write isn’t chocked full of relevant, well-written content, tailored for just the right audience, I’m sure it is, but understanding the real implications of Google+ should have you thinking twice before you hit any publish buttons. More than ever, especially with the advent of the search engine giant’s […]
Nowadays we take the existence of search engines, especially Google (and Bing) as normal and for many among us a life without Google would be hard to imagine. Whether it is because they are not older than 20 yet and have grown up in a world dominated by technology and the internet, or because they […]
Are two blogs and/or websites better than one?
Many website owners, as their businesses expand, come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms. This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.
Reasons to Split a Site Into Microsites
1. Your brand name is not doing very well and you would like a part of the business to be re-branded and market it separately.
2. Your businesses are expanding into a few different niches, thus the one site you have can’t really serve all those different businesses.
3. You think that by splitting your site into several smaller ones you will manage to engage the visitors interested in a particular service or product. Conversion may increase as users will think that they are at a specialist’s website rather than a generic one offering all sorts of services or products.
Risks and Dangers
There are certain risks you will be taking by making such a big change and you need to think carefully before you make any decision.
Newspapers are not dead. Even with the Internet providing free content on just about anything, people still do read newspapers for a variety of reasons. These days, though one big challenge faced by newspaper publishers is how to bring their mainstream business online while still being profitable and sustainable. Newspapers–and other periodicals–are said to have […]