I’m planning on starting a blog soon. I’m stuck with whether to have a static home page or have the blog as my home page.
Two of my favorite blogs, SEO Book and Search Engine Land (both are popular blogs), use different formats. This year SEO Book changed to a static home page. Search Engine Land has kept the blog home page.
Which is the better home page? Well, after some thought, I’ve come to these conclusions.
Static Home Page
If your monetization is mostly based on selling a product, you should have a static home page that highlights your product. This will increase your conversions because the focus of your site is your product.
If you want to highlight older content on your blog, it might make sense to have a static home page. Darren Rowse of Problogger does this on his static home page. He has a link to his weekly video post. Also, there is a widget that links to his best posts of all time, his best posts in the current month, his best posts for new bloggers, and his personal favorite posts.
Blog Home Page
If you have a blog that mostly covers the news in your niche, it makes sense to have a blog home page. Search Engine Land covers SEO news. Most of the top celeb news blogs (as ranked by Eaton Web) have a blog home page.
If your most important content is timely rather than timeless, you should make your blog your home page. For example, Freelance Writing Jobs, run by our own Deb Ng, has posts on the latest freelance writing jobs. BloggerJobs.biz is a blog that covers new blogging jobs and also bloggers looking for blogging gigs.
I plan on using my new blog to build a reputation in my niche. After a couple months, I want to create a product. I hope to earn most of my earnings from the product, so I’m going with a static home page that highlights my product.
What kind of home page do you have? Have you ever thought of changing your home page?