After browse-reading Yaro Starak’s very informative and very free 55-page ebook Blog Profits Blueprint, the thought came to me that maybe most of us bloggers should not be expecting to experience blogging as a full-time career. Have I lost my mind? Well, I haven’t kept it a secret from people that know me that other aspects of online work have been beckoning to me lately. And despite my love of blogging, I’ve been looking into these alternatives to pad out my online activities. Maybe you should, too. Why? Well, consider the diagram labelled “Core Expectation”.
The diagram shows some of the revenue streams that the average new blogger can expect. There really isn’t much, is there? How hard do you have to work to get to the point where you can earn at least a part-time living, if not a full-time living? Yaro mentions that he now works maybe a few hours a day writing at most one post per day. Nice. He also admits it took him more than two years to get there.
Now while you have the advantage of Yaro’s advice in the ebook, not to mention all the great blogs about blogging, you still have to establish yourself, get yourself to the point where you have enough traffic to support a reasonable income. Even with all the advice you can find, it’s still going to take the average blogger a year or longer. Some will never get there. Unless you go the for-hire route that I have.
I enjoy it. I’ve been a contractor/ freelancer for a very long time and I know the highs and lows and ups and downs. But many of you probably want to work for yourself. What if we’re all looking at this blogging thing wrong? Maybe we should not expect blogging to produce the core revenue streams. Maybe there’s another way that still involves blogging.
So how could most of us earn a living online while involving blogging but not relying on “blogging” income? For an answer, have a look at the diagram labelled “Supplemental Blogging” [click to enlarge].
Each activity listed in this diagram is a verifiable online service. That is, someone somewhere on the Internet is charging for each.
So what if you shifted your whole mindset towards being service-oriented, a digital entrepreneur? Offer those services that you are skilled at, and as time allows, add to your skills.
Now, blogging serves as a supplement to your activities. It builds up your authority and reputation, and serves to sell your services. You are no longer relying on measly blog income in the early stages of your online career. You can still have a blog with advertising, but because you are selling services, you might be a bit more cautious about what ads you slap on your blog.
If you think about it, I’m not really saying anything new, just suggesting a mindshift. Darren Rowse and others have written about income earned because of blogging, not from blogs themselves. All I’m saying is that maybe more of us need to consider this option.
[Note: Diagrams inspired by David Armano’s Experience Map.]