There isn’t going to be much brilliance to this post. It’s not going to blow you away. It’s not going to offer a panacea for Utopian automatons (like me).
But really, it’s the most precise and useful way that I’ve found to proceed with my online endeavors in a bad economy.
Make progress every day.
What does this mean in concrete terms? Well, it means spending a little more time making things happen and a little less time absorbing information. It means that you stop reading, and start doing. It means that you identify 1 or 2 simple goals and accomplish them. It means that you stop putting out fires for a day, and instead move things forward.
It means doing that guest post you’ve been planning to do for 2 months. It means networking with someone new for the first time in 6 months. It means sucking up your pride and asking for help when you need it.
The last three weeks have been the most productive of my life. Why? Because every day I’ve been waking up and rather than looking at stats and revenue sheets, or chatting on AIM, I’ve been starting my day by getting at least one substantial thing completed. That may sound insignificant. But I’ve probably gotten more done in the last 3 weeks than the entire 3 months prior.
As the economic situation gets worse, the people and companies that will survive are the ones who are fundamentally productive. So do what you can to identify the things people need and want, and make them. Every day.